50 times more SNS followers, 12 times more profits in Korea… Wolverhampton’s Hwang Hee-chan effect

Hwang Hee-chan (Wolverhampton Wanderers)’s rise is scary. Thanks to this, Wolverhampton is also seeing the Hwang Hee-chan effect.

On the 7th (Korean time), The Athletic analyzed the effects of Hwang Hee-chan that Wolverhampton is enjoying in an article titled “How Wolverhampton benefits from Hwang Hee-chan’s rise.”

It was in August 2021 that Hwang Hee-chan first established a relationship with Wolverhampton. At the time, he came to Wolverhampton on a one-year loan from RB Leipzig (Germany). He signed a permanent transfer contract in January 2022. His third season at Wolverhampton. Hwang Hee-chan is flying high with 4 goals in 7 games.

Wolverhampton’s Korean market grew rapidly메이저사이트 after recruiting Hwang Hee-chan.

According to The Athletic, the number of Korean followers on Wolverhampton’s SNS was 113,758 as of last season. This number is 50 times more than the 2021-2022 season. The proportion of Koreans among Wolverhampton’s YouTube subscribers also increased from 10% to 15%. In particular, on the 1st, when Hwang Hee-chan scored a goal against Manchester City, the number of views on Korean YouTube reached 250,000.

Last season, Wolverhampton’s games were watched 2.56 million times in Korea. This is also a 184% increase from the 2021-2022 season.

Orders for Wolverhampton-related products also increased significantly.

Revenues from online product sales to Korea increased by 1264%. Online product orders also increased from 189 before Hwang Hee-chan joined to 2,276. The Athletic emphasized, “We ordered 1,500 uniforms from a Korean wholesaler, and all of them had Hwang Hee-chan’s name and number 11 engraved on them.”

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